> ## Documentation Index
> Fetch the complete documentation index at: https://docs.newie.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Newie + Mailchimp

> Connect Newie with Mailchimp through Zapier.

## Overview

Mailchimp can turn Newie customer activity into marketing audience changes. Zapier can add customers to the right audience, tag, or journey based on purchase, subscription, or churn events.

## What You'll Need

* Newie connected to Zapier
* A Mailchimp account with at least one audience set up and the plan/features needed for the tags, journeys, and send volume you want to use
* The Mailchimp audience ID (you'll select it in the Zap)
* Any merge fields (FNAME, LNAME, service, etc.) created in the audience before the Zap runs

## Common Zaps

**Subscription Started → Mailchimp: Add/Update Subscriber**

Add the customer to your main audience with a tag like "Active Subscriber" when billing starts and the subscription becomes active. Map email, name, and the Newie service name into a merge field.

**Subscription Ends → Mailchimp: Add/Update Subscriber (with tag change)**

Re-tag the contact as "Churned" so they exit your active-customer journey and enter a win-back automation.

**Payment Overdue → Mailchimp: Add/Update Subscriber (with tag)**

Tag the contact as "Overdue" so they get a recovery email sequence built in Mailchimp.

**One-Off Purchase Complete → Mailchimp: Add/Update Subscriber**

For one-off purchases, add the buyer to an audience and tag them with what they bought.

## Setup at a Glance

1. If you have not connected Newie yet, follow [Connecting Newie to Zapier](/integrations#connecting-newie-to-zapier) first.
2. In Zapier, create a new Zap and choose Newie as the trigger. Pick Subscription Started for active-subscriber tagging.
3. Connect Mailchimp as the action app and authorize.
4. Choose Add/Update Subscriber.
5. Select the audience, map email and merge fields, and add a tag.
6. Test, then turn on the Zap.

## Notes

* Newie sends `full_name` as a single field; Mailchimp uses FNAME/LNAME merge fields. Split the name with Formatter by Zapier → Text → Split Text.
* Use tags rather than audiences to track Newie lifecycle states. Tags are easier to update as the customer moves through Subscription Started → Paused → Ends.
* If the Mailchimp audience requires double opt-in, new subscribers added via Zapier will still need to confirm before they're emailable.
* Mailchimp plan limits, audience settings, and contact status can affect whether a contact is emailable, even when Zapier successfully adds or updates the subscriber.

*Last updated: 2026-06-26*