Recurring billing works well for ongoing relationships: coaching, memberships, retainers, classes, support, and regular appointments. It lowers the upfront cost for customers and gives you predictable revenue when the service is delivered consistently. Paid in full works well for single sessions, digital downloads, workshops, defined programs, high-ticket purchases, or packages where you want commitment upfront. It is simpler for cash flow, but may create more upfront friction for customers. You can offer both. For example, a 12-week coaching program might be sold as a paid-upfront One-Off Service or as a Fixed-Term Subscription with 12 weekly payments. Create separate services when each pricing option should have its own link, terms, checkout, or reporting. For one-off purchases where the customer wants to pay over time and you want funding upfront, use BNPL where available. For scheduled payments you manage, use an Installment Plan. Last updated: 2026-05-30Documentation Index
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Plan Your Setup
Choose Recurring or Paid in Full
Decide when to sell a service on recurring billing, paid in full, BNPL, or an installment plan.