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Overview

Recurring and paid-in-full pricing solve different problems. Recurring lowers the upfront cost and creates predictable revenue, while paid in full keeps the purchase simple when the customer is ready to pay once. Paid in full works well for single sessions, digital downloads, workshops, defined programs, high-ticket purchases, or packages where you want commitment upfront. It is simpler for cash flow, but may create more upfront friction for customers.

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Offering Both Options

You can offer both. For example, a 12-week coaching program might be sold as a paid-upfront One-Off Purchase or as a Subscription with Number of Payments set to 12. Create one service per pricing option when each option needs its own link, terms, checkout, or reporting. For one-off purchases where the customer wants to pay over time and you want funding upfront, use BNPL when it is enabled and eligible. For scheduled payments you manage, use an Instalment Plan. Last updated: 2026-06-26